Several years ago, Woodstock Hardware in Woodstock, N.Y., embraced the idea of instore videos, played on DVDs on continuous loops. The videos, supplied by product manufacturers and marketers, successfully pushed the needle and raised awareness at the point of sale.
Owner Vince Christofora saw value in the videos, but thought there might be a better way. He found it in the form of a new digital asset management system that enables retailers to program video content from a number of sources.
Today, the Do it Best member store has a “mind-boggling” array of source options and content through a new digital asset management system.
The system makes it easier for Woodstock Hardware to highlight and showcase a broader variety of products and services – especially ones customers may not have been aware the store carried or offered. The retailers says is seeing positive returns from its deployment of the system, with expectations of continued positive impact on sales as the team promotes additional products and services.